MUNICH — A team called “Beat Adidas” became the first to win the grand prize at FC Bayern Munich’s inaugural HackDays event which ran from Jan 19-22. The hackathon event was divided up into seven predetermined challenges, with this team taking part in the Adidas stream. In order to win the grand prize, it first needed […]
For Germany’s FC Bayern Munich, there are very few firsts that the club has to check off thanks to its illustrious history. But from Jan. 19-22, for the first time the club will host what it is calling the FC Bayern HackDays to help to create new, innovative fan experiences based around the current German Bundesliga […]
It’s getting easier to find and meet athletes these days thanks to athlete-centric platforms like Instagram, Facebook Live and Snapchat. But for those who might be half a world away from their favorite teams and players, German football club Bayern Munich has a solution that takes advantage of a different type of technology. Bayern Munich […]
Less than two weeks ago, Bayern Munich conducted a live hologram news conference as the perennial Bundesliga team announced participating teams for the upcoming 2017 Audi Cup, with the back-end technology being powered by ARHT Media. To announce the teams for the two-day preseason football tournament, coaches Jürgen Klopp (Liverpool FC) and Diego Simeone (Atlético […]
The unveiling of teams for the fifth edition of the 2017 Audi Cup, a two-day pre-season football tournament, had an interesting wrinkle — the press conference was conducted with hologram technology integration. Host FC Bayern Munich had coach Carlo Ancelotti present in physical form at Säbener Straße to discuss the Cup, which will be at […]
