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Oct 19, 2012

Tor Myhren: The NBA has a Generational Problem

The game has changed and so have the fans. For marketers this means means changing the way they communicate and so far the NBA is failing to recognize this. That was the conclusion made by Tor Myhren during his keynote address at the IMG Sports Marketing Symposium earlier this month. Myhren is President & CEO of […]

Oct 18, 2012

Exercise Suit Wins Innovation Contest

For the second year in a row, DSM Engineering Plastics held its “Sports Innovations Contest,” featuring the use of Arnitel Eco, which is a type of unique material made from renewable resources. The goal of the contest is to change and improve the way in which athletes perform. DSM Engineering aims to give athletes, both […]

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