Branding and design agency Hornall Anderson and the Atlanta Hawks have teamed up to create “The Preview”, an interactive and tech-rich sales experience that shows off renovations to Philips Arena. The experience takes visitors through five rooms, each adorned with visually-pleasing experiences, and closes with “The Pit”, which features a 3D projection mapping of the […]
The NFL announced the winners of its third HeadHealthTECH Challenge, a contest aimed at advancing innovation in sports protective equipment. The challenge is part of the NFL’s Play Smart, Play Safe initiative in collaboration with Duke University’s Clinical and Translational Science Institute (Duke CTSI). The winners, AES Research & Design, HRL Laboratories, and Impressio, Inc., will each […]
Reebok has unveiled a limited-edition 3D-printed running shoe that replaces shoelaces with a new “liquid lace system” in which printed materials are wrapped around the outsole like a vine. The Floatride running shoe was designed at Reebok’s Liquid Factory, a two-year-old futuristic initiative at Reebok that leverages a proprietary liquid material, state-of-the-art software and robotics […]
The next wave of concussion testing technology could come out of the University of Calgary. Its researchers have been working to develop a portable brain-imaging system that would help diagnose concussions, detect damage and estimate recovery timelines. The system uses light to scan for signs of brain damage from a concussion-inducing injury and will be put […]
Once upon a time, drone racing was an underground sport. Enthusiasts connected through message boards and met up in fields, parking lots or other open spaces to race. Now it’s a sport with its own entity, the Drone Racing League (DRL), which has drawn over 50 million viewers in its first two seasons. DRL CEO & […]
