SAP, the publicly-traded cloud giant that has been steadily growing its presence in sports, has now entered into the Formula E space with a new multi-year partnership with Mercedes-Benz. The deal makes SAP the official business performance partner of the German automaker’s Mercedes EQ Formula E team, which will make its league debut next season. […]
NEW YORK — NASCAR driver Brad Keselowski does not mince words when discussing the potential of additive manufacturing technology, or 3D printing. “Everyone’s lost sight of what’s going on right here, and it’s going to change the world dramatically in a very quick time,” Keselowski told SportTechie. “It’s going to touch people’s lives in so […]
For the second time in 15 days, the VICIS ZERO1 football helmet is being lauded as the safest around. On May 1, the Virginia Tech Helmet Lab awarded five stars for VICIS’ 2018 ZERO1. The helmet beat out sixteen other competitors. The goal of VT’s research, which has been ongoing since 2011, is to identify […]
Nearly seven months after Eliud Kipchoge came just 35 seconds short of capturing the marathon world record, the Kenyan plans to run the London Marathon on Sunday with a pair of 3D-printed performance shoes that are six percent lighter than the ones he wore to win Berlin in September. Kipchoge will wear the new Nike […]
Nike will begin testing a connected shoe this week that will build upon their technology in fan NBA jerseys and unlock perks for NikePlus members. The company announced Wednesday that NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike SNKRS app. […]
