NEW YORK — Tennis icon Serena Williams is casually chatting about how she’s afraid of sharks. Golden State Warriors sharpshooter Stephen Curry is polling fans about which shoes to buy. Green Bay Packers quarterback Aaron Rodgers is orchestrating a scavenger hunt to find free tickets. These are just a sampling of a typical day on […]
The NBA will break tradition and permit corporate sponsorships on the game jerseys for the first time this season. The league is basking in an era with transcendent stars and the most-watched Finals in nearly two decades, and GumGum Sports — which uses computer vision technology to create sports media valuations — is launching its […]
A new ad by a major cable company trying to stake ground in the U.S. is leveraging a shirtless Cristiano Ronaldo in an attempt to go viral. Altice USA, which raised $1.9 billion in an initial public offering last month, recently released an ad starring the soccer star in what marks its first major attempt […]
Electronic Arts Inc. has announced that Portuguese superstar Cristiano Ronaldo of Real Madrid C.F. will be the global cover star of EA SPORTS FIFA 18. The highly anticipated title, which will launch worldwide on Sept. 29, is available on PlayStation 4, Xbox One, PC, Nintendo Switch, PlayStation 3, and Xbox 360. During a training session […]
From founding tech-centric startups and deploying strategic investments to leveraging social media and building a digital brand, today’s athlete, whether active and retired, is continuously redefining what it means to be a professional off the field or court. Athletes aren’t just waiting until they retire to determine what Career 2.0 looks like — they’re figuring […]
