National Hockey League playoff teams in the Chicago Blackhawks, Boston Bruins, New York Rangers, Toronto Maple Leafs, Calgary Flames and Edmonton Oilers partnered with Canadian tech company Mazu to create youth-focused junior club apps. Built within a secure environment with technology that filters out negative and abusive language, the apps are equipped with unique challenges, games, […]
Fans that attend Bridgestone Arena for the Predators vs. Blackhawks playoff game Thursday night will be able to experience Beacon technology for the first time. Beacon technology allows a fan’s smartphone or mobile device to detect signals via the beacons installed by Radius Networks throughout the arena. The Predators will be just one of a few […]
While the Winter Classic concluded with a thrilling 3-2 victory for the Washington Capitals over the Chicago Blackhawks on New Year’s Day at Nationals Park, the action on the ice was only a small part of the story. Epix has been presenting the “Road to the NHL Winter Classic” for the past four weeks, with each weekly episode showcasing all the behind-the-scenes action.
As much as sports franchises market their players to appeal to fans, there’s much more to them than simply trying to drive ticket sales or TV ratings. Teams represent the very heartbeat of their respective city. Fans attach themselves to them insofar as looking for hope and inspiration. The glamorization of sports notwithstanding, this same […]
By Simon Ogus – Email | Twitter | Articles Last week, we explored how actively Major League Baseball teams use Twitter. With the NHL playoff s starting up this week, its a great ime to see how the two sports compare. The findings are a bit surprising, to say the least, considering how much more media attention is given to the MLB compared to the NHL. While there is no current NHL team with as many Twitter followers as the Phillies or Yankees, overall the league does a much better job promoting their Twitter accounts than MLB. The NHL had eleven teams with over 100k followers, while MLB had only nine. The most striking difference between the two leagues is the...
