With already a global presence in soccer, sports data provider Opta is further cementing its position within the sport as it became the Official Data Partner of the United Soccer League on Wednesday. The 29-team league, which is the third tier professional soccer organization in North America, agreed to a three-year partnership, which will kick […]
When Sportradar partnered with the NFL last April as the league’s exclusive statistics distribution partner, it was tasked with creating a research intelligence tool that could be leveraged by all 32 franchises and other NFL properties, including NFL.com writers and NFL Network. This week, the global sports data service provider swapped out the NFL’s standard […]
Earlier this week, Kraft Analytics Group and collegiate marketer Learfield formed a joint data and insights venture, KLEARintel. The new venture will assist college athletic departments in better understanding their fans. An existing Learfield partner, Mississippi State University is the first school to partner with KLEARintel and incorporate its new software data warehouse, predictive analytics and […]
STATS unveiled a new logo and and brand identity Tuesday, less than a week after the NBA announced that rival Sportradar would be its replacement as the league’s official provider of statistics beginning in the 2017-18 season. “Stats has never relied on a league marketing deal to deliver the fastest and most innovative solutions to […]
Since the National Hockey League endorsed analytics, their enhanced statistics can be used in contract negotiations, specifically when dealing with arbitration. Now that analytics are becoming more widely accepted, it is interesting to note the analytical value of those traded during this past off-season and the free agent signings. Whether or not analytics were actually considered […]
