STATS unveiled a new logo and and brand identity Tuesday, less than a week after the NBA announced that rival Sportradar would be its replacement as the league’s official provider of statistics beginning in the 2017-18 season.
“Stats has never relied on a league marketing deal to deliver the fastest and most innovative solutions to teams and the top media and technology companies in the world,” Stats Global Vice President of Marketing Kirsten Porter in a statement to Crain’s Chicago Business last week after the NBA’s announcement.
Now STATS will have previously acquired companies TVT Video Technologies Inc. (baseball and hockey) and Prozone Sports (performance tracking analysis) operate and unify under the same STATS brand — one has expanded globally. Prozone was established in the U.K. and has a reach that extends to other continents.
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But STATS has taken numerous hits in the U.S., as it lost data distribution deals with the NFL, NHL and NASCAR to Sportradar last year. With the NBA’s departure, the league also decided to part with STATS’ SportVU player-tracking cameras that had been installed in every arena, going instead with Second Spectrum as part of the Sportradar deal.
Major League Baseball continues to use STATS, which also maintains relationships in the NBA and other professional and college organizations.
“As always we’ll continue to put our investments directly into our technology—including next-generation tracking—and our people to deliver for teams and fans around every sport, including the NBA,” Porter said in the statement to Crain’s Chicago Business.
“STATS is at an inflection in our history, building on our US leadership but also investing much more aggressively in new technologies and solutions for our partners and building a global business,” STATS CEO Ken Fuchs, who was hired in November, said in a statement. “More than 800 teams, leagues and companies trust STATS to power their sports platforms due to the longstanding focus on the depth, quality and speed of our products. Our new global brand represents not only the fact that STATS pioneered the sports data industry, but also represents where we are taking the future of sports data and technology.”