NBC and BuzzFeed will be working closely together to help bring coverage of Rio 2016 to a younger audience via Snapchat. Their partnership was announced in late April, but with the Olympics just over two weeks away NBC’s BuzzFeed-curated coverage is almost here. NBC invested $200 million in BuzzFeed last year, and since then the New […]
Nike has slowly unveiled their Olympic gear over the last couple of months. With Rio 2016 less than 40 days away they released some of their newest innovations just in the last week. The U.S. Women’s National Soccer Team as well as USA track and field athletes will wear some of the latest tech-infused gear Nike has to […]
The 2016 Summer Olympics in Rio de Janeiro are just over a month away. NBCUniversal’s coverage of the 31st Olympiad will be bigger and more digitally ubiquitous than ever. NBCUniversal will have roughly 6,755 hours of coverage across 19 days, bookended by the Opening and Closing Ceremonies. Women’s soccer officially kicks off their coverage on August 3rd. Rio is […]
Allyson Felix’s quest for Olympic glory begins in early July at the U.S. Olympic Team Trials for track and field. When the iconic sprinter steps on the track she will have the most cutting-edge technology Nike has to offer on her feet: custom 3D printed shoes. Felix will be wearing the Nike Zoom Superfly Flyknit. These shoes are […]
The 2016 Summer Olympics are just a few months away and teams are starting to work on some of their final preparations before heading to Rio to compete. This includes of the most important things for every national team: their uniform. As Deion Sanders once said “If you look good, you feel good. If you […]
