Now that the Super Bowl is almost a week behind us, and images of Eli Manning’s less-than-enthusiastic reaction to a Broncos touchdown have slowly stopped appearing throughout the media, data from Levi’s Stadium in Santa Clara, California have begun to be released.
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The most impressive number on the night of the big game was 10.1 terabytes. That is the official statistic for the amount of data transferred over Levi’s Stadium Wi-Fi. This is an astronomical amount of data—to put it in perspective, that is more than 6,000 hours of streamed HD video. With these 10.1 terabytes supplied by Comcast, Super Bowl 50 has set the record for data transferred at any sporting event.
It even surpassed last year’s Super Bowl by halftime. Super Bowl XLIX at the University of Phoenix Stadium in Glendale, Arizona recorded a total of 6.23 terabytes.
More than half of all of the data was used in the Super Bowl 50 app, powered by VenueNext, which was a more specific take to the in-stadium mobile experience that the 49ers have used all season. Fans can order food and drink directly to their seats, watch Super Bowl commercials and replays and check lines around the stadium.
All of this is thanks to the nearly 400 miles of data cable, 12,000 physical network ports, 1,200 Wi-Fi access points and 1,200 Bluetooth beacons. The beacons are especially helpful with allowing fans to check bathroom lines and showing fans to their seats.
And the ability for fans to get food and drink delivered directly to their seat seems to have been a decent business decision for Levi’s Stadium, as each fan spent an average of $87.57 on food and drink.
Otherwise, fans spent a lot of their data with social media apps, and then apps that would help fans return home.