Just as sports fans have become experts on their favorite teams, those teams have needed to become experts on their fans. Thanks to Umbel, fans are no longer lumped into two categories, die-hards and casuals. With the ability to collect and combine data about what makes fans unique in the form of brand preferences, ticketing […]
Fox Sports analyst C.J. Nitkowski has called enough Major League baseball games in his broadcasting career to understand what his television audience is looking for. While part of Nitkowski’s job is to inform viewers of what is happening, he prefers to delve deeper into why something is happening. At times, the answer can seem basic. […]
In a digital-first age when sports fans are experiencing their favorite teams differently than they did in the past, team officials are constantly searching for the most efficient way to connect with the most ardent of supporters. These days, Game Day has become a total sensory experience, hitting fans at every turn in a variety […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Marketers Can Now Focus Campaigns On Opponent-based, Player Specific, […]
To a high degree, eSports have become akin to the sports we’re accustomed to watching. Whether on the field or on the sticks, similar factors impact level of success. A major factor, and one that many have taken stock in, is analytics. With this being the case, DOJO Madness has announced the launch of Shadow.LoL, […]
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