New technology from startup ventures is transforming the sports industry. The mission of this series will be to introduce startup companies in the sports technology space to a broader audience and allow CEO’s of new ventures to tell their story.
Company: Forcite Helmet Systems
CEO: Alfred Boyadgis
Headquarters: Sydney, Australia
1. What is your elevator pitch? 140 characters, please.
Forcite is a technology company building the world’s first modular smart helmet systems for action sports.
2. Problem & Solution
Click-on and modular devices are ugly, run out of battery and are dangerous.
A fully integrated solution that is sleek and upgradable. That you just grab and go.
3. Market – your target market and the overall market
Forcite is targeting every business where a Helmet is used. Action sports, Cycling, Motorcycling, commercial. This is easily a billion dollar marketplace for a OEM technology company like us.
4. Business Model – how do you make money?
Helmet sales, Technology consulting and OEM (original equipment manufacturer) opportunities.
5. Management Team – with titles
Alfred Boyadgis – CEO and Product manager
Julian Chow – Product development
Michael Drysdale – COO
Cocreators – Industrial design firm
David Lorenzini – US director
6. What else do you want the audience to know about your venture?
We are Forcite helmet systems and we are seeking a few things: Investment to scale personnel. Check us out at forcite.com.au.
Our company has developed a system that eliminates the need for clicking on devices such as action camera and communiction systems. Providing extended battery life and better usability. Forcites R&D extended itself into artificial intelligence and AR optical engines.
Founded in early 2013 Forcite’s first designs were for first responders reducing reaction times by live streaming footage. Hence the name forcite.
To see into the future in this case it was also a combination of the Force in the city (police orientated) Forcite.
Now having 16 employees and many partnerships/followers we are excited to rapidly expand.
Bonus Questions:
If you were stuck on a desert island with any three athletes, who would they be and why?
- Ronda Rousey – for motivation to stay alive or be killed by her.
- Mark Webber- for the can do attitude and F1 drivers are small and light so they can climb trees.
- Usain bolt – to catch “fast” food.
If you were to invite any CEO to dinner who would it be and why?
Elon Musk, The guy is a genius and when the apolocolypse happens from AI I want in to his bunker… and a ticket to Mars.
If you could go to any sporting event, what would it be and why?
- Hands down, Monaco Grand Prix. Sitting on a Yacht in the harbor hearing those cars scream past and watching Eddie Irvine smash on the first lap again would be cool. This time I won’t bet on him. Anyway back to those 2 minute noodles.