New technology from startup ventures is transforming the sports industry. The mission of this series is to introduce startup companies in the sports technology space to a broader audience and allow Founders of promising new ventures to tell their story. This particular startup took part in the Hype Global Sport Innovation Competition In Rio De Janeiro on August 24th, 2016.
Company: Coyotta
Headquarters: Tel Aviv, Israel
Founder: Yaniv Shneiderman
1. What is your elevator pitch?
Coyotta makes professional-level, interactive fitness training accessible to all via mobile device. Our audio-visual fitness devices called Yottas, which detect touch and movement, challenge users to react to unpredictable physical and cognitive stimuli. With endless workout variations and a virtual trainer to track your heart rate and progress, the Yotta Training app and devices offer intense, mobile fitness that keeps users fully motivated as they reach for the ultimate in their personal fitness goals.
2. Problem and Solution
Research has shown that high-intensity interval training (HIIT) is the best method to stay fit and healthy. But many people who get started on a routine lose steam due to boredom with the same repetitive movements. Other reasons for not staying the course include a lack of time and money to work with a trainer, or go to the gym on a regular basis.
Yotta training provides a solution to dull workouts with enjoyable cognitive drilling and intense action, and because it uses mobile-controlled fitness devices, it can be accessed from anywhere at any time. Yotta Training is easily adapted to the user so that it can be used during exercise sessions with personal trainers, or at the gym, and is a good way to enjoy a competitive workout with a friend. The app offers training programs focusing on core muscles, agility, speed and balance, and suggests new programs based on user interests and achievements. Bringing together total accessibility and a riveting workout experience, Coyotta is the next generation of personalized interactive fitness that leads to measurable results.
3. Market – your target market and the overall market
Our initial target market includes personal trainers and gyms, who can use our system to enhance their clients’ workouts. Next, we will market to all people interested in fitness and health.
4. Business Model – how do you make money?
While the app is free, the Yotta fitness devices are available for purchase. A subscription model for gyms and personal trainers let’s fitness pros purchase larger-than-usual sets of Yottas, which can be accessed from the mobile devices of their clients. Coyotta also provides in-app content for purchase, including pre-created workouts, routines designed by famous trainers, extended system capabilities and virtual, personalized training.
5. Management Team
Yaniv Shneiderman, Founder & CEO
Yaniv worked for nine years at Precyse Wireless, a leading provider of wireless Remote Entity Awareness and Control (REAC) systems, where he was head of development for six years. He has a BS.c in Electronic Engineering, and has extensive experience bringing both hardware and software products to the market.
6. What else do you want the audience to know about your venture?
We released our Alpha version to very positive feedback, including winning a Fiverr-Indiegogo contest, in which 72 companies competed. We were also accepted to Top50, a global program that highlights the most innovative sports startups. Coyotta is currently raising money and would be happy to make contact with potential investors, and to create partnerships with relevant partners, such as sports goods manufacturers and distributors. A global fitness tracker manufacturer recently expressed interest in selling their product as a package with Coyotta through their distributors.