Hookit, a company that actively tracks over 500,000 athletes, teams, leagues, events, federations, venues, brands and media properties, is partnering with Kantar Media, a global leader in media intelligence. Together, the two will work with sports clients to provide a singular valuation of all their social and digital media, as well as traditional media.
“Brands who invest in sport need to be able to understand how their brand placement and sponsorship strategy can be optimized and we are delighted for Kantar Media and Hookit to partner on providing clients in the sport industry with real-time analytics, insights and valuations,” Andy Brown, CEO & Chairman of Kantar Media, said in a statement.
Utilizing Hookit’s aggregation system of social engagement data from the largest social platforms, they will provide a quality score by looking at hashtags, mentions and logos in various media.
Get The Latest Sports Tech News In Your Inbox!
The partnership will provide clients with a live dashboard filled with data detailing social and digital media metrics. With this, organizations will be afforded the opportunity to optimize the placement of their brand and sponsorship in the sporting world.
Hookit CEO Scott Tilton has the following to say on the partnership, “Hookit is excited to be partnering with Kantar Media to provide an end to end measurement solution for the marketplace. For the first time, clients will have the most complete, comprehensive solution to track sponsorship ROI from all forms of media.”