Which Brands Have The Most Effective Sponsorship Portfolios? Data enables brands to make decisions more effectively. A recent Forrester study revealed that “companies with advanced analytics cultures averaged a 9.1%...
In order to keep up with changes in consumer behavior, deals between sponsor brands and sports properties have begun to evolve, with new metrics and KPIs being incorporated to address...
Data provided by sponsorship valuation company Hookit shows how the College Football Playoff top six teams fared over the last week in terms of social media engagement. Hookit tracked the...
Sponsorship valuation company Hookit has agreed to a multi-year partnership with the Cleveland Indians. Hookit is the leading platform for quantifying sponsorship value earned across all forms of social and...
Indycar, the U.S.-based open-wheel racing series, announced a long-term partnership with Hookit that will make the analytics platform its official data supplier. As part of the deal, Hookit will supply analytics capabilities to both Indycar and the Indianapolis Motor Speedway, which hosted the Indy 500 this past weekend and will host a leg of the […]
