New technology from startup ventures is transforming the sports industry. The mission of our Startup Profile Series is to introduce startup companies in the sports technology space to a broader audience and allow founders of new ventures to tell their story. This particular article is profiling one of the ten startups in the Dodgers Accelerator with R/GA, which is culminating in a Demo Day on November 10th at Dodger Stadium.
Company: Proday
CEO: Sarah Kunst
1. What is your elevator pitch? 140 characters, please.
Workout alongside professional athletes. Anytime, anywhere with the Proday fitness app.
2. Problem & Solution:
Problem: Fun, inspiring workouts are hard to find outside of expensive gyms and personal trainers.
Solution: Proday allows anyone with a smartphone to get into the best shape of their life while keeping up with their fitness icons.
3. Market – your target market and the overall market
Proday works for anyone who wants a better body and a fun workout but our sweet spot is made up of 20-45 year olds who follow sports and fitness.
4. Business Model – how do you make money?
Proday is a subscription business with generous amounts of free content for those who want to try before they buy.
5. Management Team – with titles:
Sarah Kunst – Founder & CEO
6. What specifically attracted you to the opportunity to join the Dodgers/RGA Accelerator?
The Dodgers are one of the most iconic sports franchises in history and also one of the most forward thinking with heros from Jackie Robinson to Earvin ‘Magic’ Johnson being a part of the team. The ability to have them as investors and partners in building my business was one I couldn’t turn down.
Bonus questions:
If you were stuck on a desert island with any three athletes, who would they be and why?: Marshawn Lynch, Serena Williams and Rhonda Rousey: They’ve blazed trails in their respective sports and are respected by their peers. Plus Marshawn would bring Skittles so I know we wouldn’t go hungry!