Buffalo Wild Wings is looking to create fan experiences that continue outside the restaurant. Teaming up with iHeartRadio, a new branded radio station was announced last week that offers streaming of popular music and exclusive sports programing. Adopting the common nickname for the restaurant, “B-Dubs” Radio will feature commentary from sports personality Dan Patrick, top matchups, key rivalries, trivia, and more.
“We wanted to create our own unique ongoing radio platform that incorporates two of our guests’ key passions–sports and music,” said Bob Ruhland, Vice President of Marketing of Buffalo Wild Wings, in the B-Dubs press release.
“It’s another great way for us to engage our guests outside of our restaurants, while also letting them know about specials and activities they’ll find when they come in for the next big game.”
The addition of a new mobile app and table-side tablets show Buffalo Wild Wings commitment to using technology to bring unique sports content to fans. The multi-platform system offers Buffalo Wild Wings’ branded fantasy sports and competitive gaming, both inside and outside the restaurant. Ruhland told Mobile Marketer that they expect this mobile technology approach to catch on quickly.
“We believe mobile will play a significant role, as we know that our target audience relies heavily on mobile, more so than ever. They’re checking their sports scores, social updates and reviews, and are likely to access B-Dubs Radio via their smart phones as well,” he said.
“It’s a little early to predict mobile consumption, but we anticipate that mobile will likely make up a significant total of B-Dubs Radio access.”
The Buffalo Wild Wing brand will be positioned in front of more customers than ever before thanks to the new B-Dubs Radio, mobile app, and table-side tablets. This engaging content is not only good for the business, but for fans as well. Frequent users will be offered the chance to earn weekly prizes and seasonal prize packs. With over 1,000 locations in the United States, Buffalo Wild Wings hopes their sports-focused tech strategy will lead to continued growth.