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Photo courtesy of FIFA It’s finally here. After four years of roster decisions, qualifying matches, and international friendlies, it’s finally time to find out which country boasts the best soccer team in the world. Yes, the 2014 World Cup has arrived, and with it, a deluge of social media activity from players and fans alike. Back in 2010, the World Cup created the largest period of activity in Twitter’s history to that point. According to Twitter, there have already been more posts about the 2014 World Cup than that record-breaking event in 2010, and the games haven’t even started.

The 2014 World Cup in Brazil is upon us. Billions of fans from around the globe will tune in to watch the action. But the world’s greatest soccer players aren’t the only highlight of this month-long event. While the main focus lies on the individual matches, recent technological advancements will also enhance the experience for players […]

As this year’s World Cup gets underway, the role of technology in the planet’s most popular sport has never been more evident. Between goal-line technology, scientifically and technologically advanced jerseys, 4K TV productions, player training methods, and the ball, itself, technology is impacting every single aspect of the quadrennial tournament.  This pervasiveness of tech in […]

Television made the Highlight Era of sports possible, giving birth not just to 24-hour sports media outlets but also cementing iconic moments like Kirk Gibson’s 1988 walk-off home run and Michael Jordan’s “The Shot.” Digital media has transformed the Highlight Era beyond on-field heroics. What used to be a blooper, annoyance or worse now has […]

After twenty seasons in the nation’s pastime, the captain has announced he will be walking away from the sport at the end of the 2014 season. Derek Jeter has been a leader on and off the field and a role model for many. His retirement will certainly leave a hole in the Yankees organization and […]