New Balance and Zepp, a digital sports training device and sensor company, are now bringing gamification to consumers through the launch of the NB HitClub.
The new integration, which is the first time gamification has been integrated into any Zepp product, will give Zepp Baseball and Softball users an opportunity to take swing challenges, compete against in-app users and win prizes, among other features.
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“Our focus has always been to bring users the most exciting training experience possible, whether you are in Little League or a professional baseball player. The launch of NB HitClub achieves exactly that,” Robin Han, Zepp Chief Executive Officer said in a statement. “Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp — along with New Balance — has to help elevate users’ performance.”
The NB HitClub will be using Zepp’s baseball and softball swing analytics to enhances users’ training experience through competition around specific in-app challenges. Gamification elements will include challenges around bat speed, power hitting, hand speed and reaction time.
Added Greg Altin, General Manager of Digital Sport for New Balance, in a statement: “New Balance strives to help athletes at all levels constantly and consciously improve their performance. Working with Zepp to add the excitement of competition to the hours spent in the cage highlights our commitment to help players who unrelentingly pursue their goals.”