In recent months, Wilson has been making some serious moves in the realm of sports tech, adding an increased emphasis on advancing their traditional sporting goods with a technologic edge.
Wilson has announced a three-part tennis venture, aimed at helping tennis players compete faster and stronger.
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Their Burn FST racket is the latest in a combination of crafting for optimal speed and strength. Its octagon-framed geometry allows for the racket to slice through the air quicker than previous Wilson models.
Additionally, the racket has a patent-pending handle, dubbed the Ergo Handle, which offers what Wilson calls “the ideal form for the top hand to dominate the modern two-handed backhand.”
These are the two most innovative features of the new racket, other accompaniments being high performance carbon fiber and a textured racket throat.
At a similar time, Wilson released the details for their very colorful Kaos tennis shoe, which is the lightest weight and most flexible shoe that the company has created to date and include four different patented technologies.
The final portion of Wilson’s three-pronged tennis announcement is their Player ID system, which narrows down every tennis player to three core playing styles—baseliner, attacker and all-courter. After identifying which one of these three classes a player is in, the player can then adopt a Wilson racket that will suite them best on the court.
As the game of tennis becomes increasingly competitive and rackets are pushed to their extremes, Wilson is at the forefront of using technology in constructing the next generation of tennis player.
Worth a mention, Wilson is heading the way for technologically innovating the gear of other sports it supplies good for. In January, they showcased the world’s first smart football, made with a sensor inside that can measure the speed, distance and efficiency of each throw.
They also did something similar last year with their Wilson X Connected basketball, which tracks shooting performances.