CHICAGO — Nova Scotia, Canada-based Kinduct Technologies works to translate a slew of different professional athlete data into measurable solutions in one place. But the company that began to hone its technology from the top of the sports world is ready to push a more productized version downstream to the masses.
Kinduct founder and CEO Dr. Travis McDonough, who spoke recently at the Jr. NBA Youth Basketball Leadership Conference, has his company working with high-level athletes. At its core is a data aggregation, analytics, and recommendation engine, specific to human performance.
Kinduct was born when McDonough noticed a few major flaws with how professional sports teams were using data. The first: there was simply too much data. The second: the data wasn’t producing actionable outcomes or outputs.
The Canadian company’s first major NBA client was the Washington Wizards. Kinduct focuses a majority of its resources on product development and data science, so mostly through positive word of mouth the company now works with many NBA, MLB, NFL, NHL and NCAA teams.
Kinduct has worked with hundreds of pro-level exercise physiologists, strength and conditioning coaches, and physical therapists in order to better understand and pare down countless metrics and data into a more normalized version of the company’s once ad-hoc system.
“The experts we have worked with have allowed us to standardize what metrics matter,” McDonough told SportTechie. “There are starting to become best in class data and outputs, which will help allow this to become more productized in the future.”
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The NBA invited Kinduct because the two organizations are currently working together on a few projects. McDonough hoped the sports technology panel helped parents and coaches at the Jr. NBA event “open their minds about what’s possible” in terms of the revolution of data.
McDonough touched on how Kinduct’s top-down approach will allow the major North American professional performance analytics company to impact lower level and youth sports. “We started at the top for a reason, so we could become the world’s largest human performance database,” he said.
McDonough sees Kinduct being able to standardize its solutions in order to allow high school organizations and junior development camps to understand what data to monitor, measure, and look at in order to create real training programs for youth-level athletes.
As the company prepares to productize, it has focused on trying to make it as streamlined as possible. “What are two or three precursors to performance, or what are the two or three things that led to injury up at the professional level,” McDonough said. “What do you need to track that will really pay dividends — and then eventually, what are the output or programs that really drive a difference.”
Kinduct has worked hard to try to establish itself as a professional sports must-have in the U.S. and Canada, but McDonough wants to expand upon the exciting things the company is already working on — which includes a language conversion file — in Europe, South America, and Asia.
After, or maybe even during, Kinduct’s expansion into youth sports, the CEO envisions the company perhaps moving into sports medicine, and other areas of human performance such as military and law enforcement.
On top of that, Kinduct wants to “broaden what we are doing in terms of artificial intelligence up at the pro level,” McDonough said.
“So we can keep looking for more patterns and trends, and keep sending alerts about them based on a new and even greater understanding of what metrics matter.”