The NFL continues its splicing of digital rights as it locked in a global partnership with Verizon to live stream the Jacksonville Jaguars and Baltimore Ravens from Wembley Stadium in London next season. The overseas Week 3 match-up on Sept. 24 is part of the NFL’s recurring International Series.
As the the league’s exclusive digital partner, Verizon will live stream the game across its platforms including AOL, go90 and Complex. The lone game cost Verizon $21 million, according to the Wall Street Journal, which also first reported the live streaming news.
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The Ravens and Jaguars will also be available on the NFL Mobile app (web/mobile) to Verizon customers along with the NFL app on Xbox One and Windows 10. Television stations in both of the local markets will also air the game in addition to Sky Sports in the U.K.
Over the past two seasons, the NFL has continuously experimented with different live streaming partnerships, first inking a one-game deal with Yahoo for a regular season match-up again in London during 2015. Twitter and the league partnered around a live streaming package this past season, with the social platform paying a reported $10 million across 10 regular season games. For this upcoming year, Amazon recently became the league’s live streaming partner for a reported $50 million.