Sports sponsorship revenue is increasing year-over-year. Estimated sponsorship spending in the NFL rose 5.1 percent from 2017 to reach $1.39 billion in the 2018 season. And, this trend can be seen across the sporting world. But how are sponsors and rights holders unlocking the true value of their sponsorships?
But are sponsors and rights holders unlocking on the true value of their sponsorships?
GumGum Sports’ new guide, The Future of Sponsorships, looks at how a new roster of tools will provide better data, enhance asset management, and improve decision-making within the sports sponsorship ecosystem.
Take a deep dive into the true media value of sports sponsorships and uncover how, without a cross-channel approach, traditional valuations are flawed. In fact, GumGum Sports estimates somewhere between 40 to 60 percent of every league’s sponsorship inventory is missing a significant portion of its achievable value.
To find out all about cutting-edge measures that sponsors and rights holders can implement to track their sports sponsorships, download The Future of Sponsorships, here.
