Twitter is once again taking its live streaming initiatives overseas as it is partnering with Sky Sports to deliver three hours of non-exclusive coverage and analysis of the Premier League Transfer Deadline Day on Tuesday. It is Twitter’s first live streaming partnership with a European-based organization.
The live global broadcast on Twitter (7-8am EST, 12-1pm, 5-6pm) will be pulled from the Sky Sports News HQ feed and also coincide with other live streaming coverage on SkySports.com and the Sky Sports app.
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“Deadline Day is a huge date in the diary for everyone who loves football, it provokes countless conversations and Sky Sports News can be relied on to deliver the news as it breaks through to the final seconds,” Sky Sports News Executive Editor Andy Cairns said in a statement. “Every window we strive to find new ways for fans to follow our coverage and deliver the stories in a way that suits their busy lives.”
Added Twitter COO Anthony Noto in a statement: “We are thrilled to collaborate with Sky Sports to give fans everywhere another way to watch and discuss the day’s top rumors and deals as they unfold live, all on Twitter.”
Twitter also recently partnered with the PGA TOUR around a live streaming initiative earlier this month, winning the sports property’s exclusive global streaming rights for the 2016-17 season. In November, the social platform signed a live streaming deal with the Victoria Racing Club, one of Australia’s most prestigious Thoroughbred horse races. It was the first live streaming partnership for Twitter announced outside of the U.S.