TSA Pre users will now be able to speed through lines at Barclays Center.
IdentoGO by IDEMIA, the exclusive provider of TSA Pre, has announced a new partnership with Brooklyn Sports & Entertainment that will establish “fast pass” entrances at the venue, which houses the NBA’s Brooklyn Nets and NHL’s New York Islanders.
As part of the deal, IdentoGO will offer enrollment into the TSA Pre program from a retail location within Barclays Center that’s accessible from both the street and the arena’s main concourse.
The two will also work together on developing future security enhancements at the venue.
“Stadium and arena security are important to all of our communities. Our value-added solutions will offer enhancements to both security as well as fan experience at these types of venues,” Ed Casey, Chief Executive Officer of IDEMIA Identity & Security USA, said in a statement. “We look forward to making sure all of the fans attending events at the venue and in the surrounding community enroll in the TSA Pre program to take advantage of its benefits – both at the Barclays Center and at 200 airports around the U.S.”
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This partnership builds on similar initiatives IdentoGO launched last year with the NFL’s New York Jets and San Francisco 49ers. In October, the Jets were the first pro sports team to launch a pilot program with the security company. Their multi-year deal, which made the TSA Pre parent the official identity security and biometric partner of the team, allowed for the two to collaborate on other ways to improve safety and fan engagement at MetLife Stadium through biometrics.
At the time, Jeff Fernandez, vice president of corporate partnerships and new business ventures for the Jets, told SportTechie that he hoped their work would lead to broader adoption of such technologies across the NFL and other pro sports.
“Part of it could be controlled access for convenience and speed, zip lanes, but another part is how we can better identify the fan base and reward them with benefits,” Fernandez said.