Obstacle course racing series Tough Mudder has partnered with digital streaming platform Openfit to launch a 30-day on-demand fitness training program called Tough Mudder T-Minus 30. The program is designed to physically and mentally prepare users for the challenges of a real-life Tough Mudder event.
Hunter McIntyre, a professional obstacle course racer and four-time Tough Mudder champion, leads the month-long workout program. The program consists of 21 unique 30-minute workouts that Openfit subscribers can stream at home on iOS and Android mobile devices, Roku devices, and via Openfit’s website. Subscriptions start at $8.33 per month or $99 per year. Participants will at least need their own dumbbells, while an exercise mat and chin-up bar are optional.
“T-MINUS 30 is the first comprehensive obstacle-course-focused workout program on the market. Every element of the training program is designed to prepare you physically and mentally for challenges for an event, but above all, to give the Openfit subscriber significant results in 30 days,” said Jon Congdon, CEO of Openfit, in a press release.
“We’re thrilled to have developed this unique program with the renowned Tough Mudder organization, and to have the ability to share the T-MINUS 30 program on the Openfit platform where we help our community reach and exceed their goals whether those goals are on the Tough Mudder course or breaking personal barriers to get in incredible shape,” Congdon added.
T-Minus 30 is focused on strengthening muscle groups and improving endurance, power, core strength, and mobility. Workouts intensify over the course of the program, culminating with a “Challenge Week” in the fourth and final week that features specialized workouts meant to simulate the physical demands of a live event. The 30-day cycle can be repeated with a subscription.
Throughout the program, McIntyre provides pro-tips on how to handle notorious Tough Mudder courses as well as video guides for distance running, chin-ups, and pull-ups. T-Minus 30 also includes a “Taper Week” training option intended to be followed the week leading up to a fitness event to ensure an athlete is fully recovered and capable of performing at peak-levels.
“At Tough Mudder, we believe that any obstacle can be tackled through teamwork,” said Rabia Qari, SVP of Marketing at Tough Mudder, Inc, in the press release. “We want everyone to be able to experience the benefit of a Tough Mudder event. T-MINUS 30 makes it easier than ever for anyone to prepare for an event, test themselves with harder workouts and have fun while doing it.”
SportTechie Takeaway
Tough Mudder has held over 325 events since 2010, and hosted 3.5 million participants. Openfit is a new streaming platform that integrates fitness, nutrition, and wellness content into one place. In addition to Tough Mudder’s T-Minus 30 program, Openfit has three other fitness and yoga streaming programs listed on its website.