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Brooklyn, NY (April 26, 2016) –Tough Mudder Inc.’s allegiance of more than two million participants (aka,“Mudder Nation”) showed its digital support for the leading active lifestyle company during the company’s Los Angeles area event. The event, which was streamed via Livestream and Facebook Live, garnered more than 2.1 Million views, with a reach of more than eight million via Facebook Live.
The company’s proprietary stream via its partnership with Livestream yielded close to 224,000 minutes of video viewed. With an average of four minutes per view, Tough Mudder saw an almost even mix of views coming from mobile devices (53%) and desktop (46%). The top viewed destination was ToughMudder.com/live followed by the Tough Mudder branded channel on Livestream’s mobile app. Android mobile users doubled the number of iOS users viewing the streams.
“Mudder Nation is a highly engaged participant base that traditionally has been very supportive of all things Tough Mudder, including our partner brands across the globe,” said Jerome Hiquet, CMO, Tough Mudder. “We are extremely happy with the engagement that our first Livestream event yielded. This also provided those that have been contemplating participating in an event with the ability to witness firsthand, the stories of fun, teamwork and mental grit that make Tough Mudder such a visceral experience. Based on the thousands of comments as to how the live stream motivated them, we are expecting to see many new people at events this year and becoming members of our tribe.”
Some of the most highly viewed streams featured inspiring six time Tough Mudder, David Tyson “Superman” Perry, along with family and friends, as they tackled the course including Tough Mudder’s latest obstacle, the Block Ness Monster. Perry, a paraplegic, and team are the embodiment of the Tough Mudder spirit – teamwork and mental grit. In addition to Perry, his brother’s surprise proposal to his girlfriend at the finish garnered significant interest among viewers. Video of kids working as a team, getting muddy, and experiencing the thrill of adventure on the company’s Fruit Shoot Mini Mudder course, designed for children ages 7 -12, was also highly sought after viewing.
In addition to the millions reached and viewed on the live stream, Tough Mudder also garnered significant reach on Twitter with members of the Grey’s Anatomy cast tweeting or retweeting about their participation in which they raised money for the My Friend’s Place charity. Cast members exceeded more than 5.5 Twitter impressions, reaching a unique audience of 1.1M.
About Tough Mudder, Inc.:
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2 million participants to date, Tough Mudder Inc. will put on more than 120 events worldwide in 2016. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.