Torq Labs’ Smart Leggings Built To Improve Athlete Performance


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Company name: Torq Labs

Founder(s): Julian Holtzman, Justin Swenson, Josh Thiermann, James Urban, Alex Brill, John O'Connell

Headquarters: Madison, WI

Website: https://www.torqlabs.com

1. What is your elevator pitch?

Torq Labs makes connected smart leggings for athlete safety and performance improvement.

2. Problem & Solution

Problem: There is no easy to use solution to tell you when you’re moving improperly. Nothing to tell you when you have overdone something. Nothing to show you how your lower body form is breaking down as you progress through a workout without lots of wires outside of a clinical environment. No wireless solution for athletes outside the laboratory.

Solution: Connected clothing for athlete safety and performance improvement.

3. Market – your target market and the overall market

TAM: Professional Sports - 308 Teams in USA – 5000 Athletes

SAM: Professional Baseball - 1200 MLB Athletes

4. Business Model – how do you make money?

B2B Sales & partnerships
B2C Sales

5. Management Team – with titles

Julian Holtzman - CEO
Justin Swenson - COO

6. Financial Needs: are you currently looking for investment? Have you raised investment already? If so, who are your investors?

We are looking to raise a seed round of $500,000.

Won grant funds to get going.