It’s time! Today the NFL Draft returns to Chicago for the first time in five decades. To approach this Draft from a social reach standpoint, MVPindex has compared the top 10 projected athletes in the NFL Draft to their list of the 10 draftees with the best digital brand value. Among other things of note, there was a significant year over year adoption of potential draftees using social media, especially on Twitter and Instagram.
Despite the many questions surrounding Jameis Winston, the FSU QB’s Reach score was enough to push the former Heisman Winner to the top of the digital list of 2015 Draft prospects.
Note: Dak Prescott, who had an amazing 2014 campaign, chose to stay at Mississippi State to complete his senior season. His overall digital brand value would have topped the social list of 2015 Draftees.