The Many Sports Technology Product Launches And Partnerships At CES 2017


A strong sports technology presence has been built at CES in the past few years. This has ultimately turned Las Vegas into a gathering of the who’s who in sports technology to start the year. Leading this growth has been Turner Sports and the Sports Fitness Industry Association who have helped gather industry leaders and innovative companies from around the world to participate in panels and product demonstrations.

With the momentum from recent years in mind, 2017 did not disappoint.  There were many new sports and fitness technology products launched and announced. So many in fact that it was difficult to keep up with it all in the chaotic media frenzy that is CES. Which is why we have attempted to capture every major sports-related announcement in the list below.

Sleep Like New England Patriots’ Tom Brady With Under Armour Athlete Recovery Sleepwear

Fitbit Announces Integrations With Peloton, Personalized Nutrition Service Habit

VirZOOM Launches vSports Gaming Competitions On VR Bikes Integrated With Fitbit

Majestic Launches Swing IQ Smart Apparel For Use During Baseball Games, Hitting Analysis

New Balance Launches Smartwatch RunIQ As Brand’s First Wearable Device

PIQ, Everlast Partner To Launch Artificial Intelligence Wearable Device For Boxing

Polar Adds Wearable Apparel Category With Heart Rate-Monitoring, GPS-Tracking Shirt

Turner Sports Leverages Data Solutions Expertise With New In-House Marketing Agency

Sensoria, VIVOBAREFOOT Partner On IOT-Enabled Shoe To Promote Healthier Running

Garmin Delivers New Apps, Product Offerings For Cycling Enthusiasts

LeEco Smart Bikes Offer Android-Powered Touchscreens, Theft Prevention To U.S. Market

GoPro To Relaunch Karma Drones Following Recall

Samsung Wearable Devices To Support Under Armour Fitness Apps

Bodytrak Is First In-Ear Body Monitoring System For Athletes Tracking Multiple Vital Signs