New technology from startup ventures is transforming the global sports industry. This Startup Series has introduced over 200 startup companies in the sports technology space to a broader audience by allowing Founders of promising new ventures to tell their story and pitch their idea. Feel free to submit your startup’s answers to the below questions or contact us if you know of a startup that should be considered for inclusion in this series.
Company name: Reactive Training, LLC
Founder(s): Anthony Carey
Headquarters: San Diego, CA
1. What is your elevator pitch?
Movement is life. We make movement better so we make life better. We do this through a patented platform technology that creates a tilt, slide and rotation simultaneously creating an exercise environment that is always engaging and never the same. This brings benefit to your muscles, joints and nervous systems not found with any other products.
2. Problem & Solution
The only way we can truly maximize our movement potential is to provide the body with the stimulus to utilize all of what we are capable of. Our lives are too sedentary and our workout environments are too predictable. This leaves us woefully unprepared for the unexpected events that we will all inevitably encounter. It leads to cumulative stress on the same tissues and joints and our nervous system gets bored because it thrives on interesting information. The innovative and patented Core-Tex introduces a platform environment that requires the user to react and respond to the continually changing positions that keeps the nervous system excited and adds variability to every repetition of an exercise.
By creating an exercise environment 30” in diameter, the user can assume a variety of positions and can train for strength, mobility, core, metabolic conditioning or balance. The result? An incredibly engaging and effective exercise experience that scalable for users of all ages and abilities.
3. Market – your target market and the overall market
Our primary markets are commercial fitness and rehabilitation (physiotherapy and athletic training) in the US and abroad. In the US alone, there are 34,000 commercial fitness clubs and 61,000 fitness studios with equipment sales of about $1.4 billion. In the US there are more than 20,000 physical therapy clinics that are part of a $27 billion dollar industry.
4. Business Model – how do you make money?
We outsource our manufacturing and then sell direct through our website and direct sales, independent reps and trade catalogs. We also have distributors internationally in 10 countries.
In addition, we offer fee based educational seminars to professionals on the use and science behind Core-Tex.
5. Management Team – with titles
Anthony Carey M.A., CSCS, MES Founder
Tom Campanaro Chief Strategist
Champagne Luu VP Marketing
6. What else do you want the audience to know about your venture?
Core-Tex has demonstrated its efficacy by being used in NFL, MLB, NBA and Premier League training rooms on some of the most elite athletes in sports. Core-Tex is also part of the offerings of many of the finest health clubs in the world.
Next stages of development for Reactive Training will be taking our patented technology and applying it to sitting environments to create a healthier sitting experience that actually adds value to the time a person is required to sit.