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P.J. Fleck, Jim Harbaugh On Why Social Media Matters To Coaches

P.J. Fleck doesn’t care about you if you’re 50 or older. OK, that’s not true, but he cares much more about the 17-22-year-olds who might make his University of Minnesota football program successful. So how do you connect with that age range? It’s simple, and almost anybody could tell you the answer — social media. […]

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Why Adam Silver Was Against Suing Over NBA Highlights On YouTube

LOS ANGELES — In 2005, then-Deputy Commissioner Adam Silver declined to sue YouTube for copyright infringement despite recommendations from the NBA’s lawyers because he had the big picture in mind. “There was a conga line of companies that were suing YouTube, and (the NBA) had a meeting with lawyers, and Adam Silver presided over the […]

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Go Behind The Scenes With Jim Harbaugh’s YouTube Channel

Michigan coach Jim Harbaugh is no stranger to social media. Twitter is his go-to: he has used the social media platform as a means to trash talk everyone from “Pete” Finebaum to Nick Saban, all while getting to “belly laugh” his way through memes. “I really love [Twitter]. I really do,” Harbaugh told GQ in […]

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Green Bay Packers’ Martellus Bennett Partners With YouTube Kids

Martellus Bennett in a full-on Batman costume shouldn’t surprise you. Well, if you’re familiar with the newest Green Bay Packers’ tight end, at least. The reason Bennett was dressed up as the Caped Crusader, Santa Claus and others in a video is because he has partnered with YouTube Kids for #ReadAlong month. The campaign is […]

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