Like all digital platforms, YouTube’s business model is built around keeping users connected for as long as possible. The Google-owned video streaming service has accomplished that predominantly through its recommendation...
YouTube and its subscription streaming counterpart, YouTube TV, will have exclusive rights to broadcast 13 MLB games in the second half of the 2019 season. MLB Network will produce the...
YouTube TV continued its aggressive play into the sports streaming market with a presenting partnership of the NBA Finals, the first such sponsorship in the league’s history. The logo for the championship series will read, “The Finals presented by YouTube TV,” and the multiyear agreement includes backing of the WNBA and G-League title-crowning series as […]
Let’s be honest, few of us will get to enjoy lounging on a couch in front of the TV all day for the next four days. March Madness begins Thursday afternoon and it’s literally non-stop basketball until late Sunday night. For those of us who either can’t get in front of a TV or have […]
YouTube TV and Seattle Sounders FC announced a partnership on Wednesday that will enable all of the club’s MLS matches in 2018 to appear live on the streaming service for fans in the area. The deal includes exclusive streaming rights to the team’s 20 regionally televised matches, which will be available on a dedicated Sounders […]
