People don’t watch the Olympics in the same way they used to. Because of that, NBC Sports has come up with different ways to reach viewers, specifically the younger demographic. One partnership that came to fruition was with musical.ly, a popular mobile platform with entertaining short videos. And it delivered more than 25 million engagements […]
For Hockey Canada, the only goal in the Olympics is gold. With 20 total medals, 13 of them gold, Canada is the most successful country in Olympic hockey. Both the women’s and men’s teams took home gold in Sochi and Vancouver — the previous two Winter Olympics. This year in PyeongChang, Canada will not have […]
Though there’s ground to cover before esports can become an Olympic sport, that doesn’t mean industry leaders aren’t trying. This past week, prior to the start of the Winter Games, Intel hosted the Intel Extreme Masters (IEM) PyeongChang tournament. Designed in conjunction with the International Olympic Committee (IOC), 18 players competed for a $150,000 prize […]
For some 2018 U.S. Winter Olympians, their origin stories almost seem inevitable. There is British-born but American-raised freestyle skier Gus Kenworthy, who grew up in Telluride, Colorado, one of the skiing capitals of the country, if not the world. It would’ve been more surprising had the 2014 Olympic men’s freestyle skiing silver medalist not begun […]
As athletes from the U.S. Ski & Snowboard team descend upon Pyeongchang, South Korea for the 2018 Winter Olympic Games, they’ll be doing so with months of training in virtual reality that have provided them with an unprecedented number of mental reps on a course many have never seen. In early 2017, the ski team […]
