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Volt Athletics, Gatorade Partner On Nutrition, Recovery Resources

Volt Athletics has partnered with Gatorade to deliver sports nutrition resources and recovery education to coaches and athletes, with the content integrated into the strength and conditioning platform that is personalized to athletes. Volt’s Nutrition section will be backed by the Gatorade Sports Science Institute, an organization dedicated to helping athletes optimize their health and […]

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New Battle Cry for Sports Marketing: Embrace the Weird

The 2012 Olympic games were just as much a marketing competition as they were an athletic competition.  Nike chose to “embrace the weird” and as a result came away a big winner. During the “Marketing Mavericks: Driving Innovation” meeting earlier this month at the IMG Sports Marketing Symposium, Nike’s innovative olympic marketing strategies were a […]

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