#NBADigitalSeries 2013-14: Sacramento Kings
New owner Vivek Ranadive is looking to revitalize the Kings’ franchise on a global scale. (The Pacific Online) Demarcus Cousins may very well be one of the most talented young big men in the league, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available. Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some...