This year has seen augmented reality fan experiences become increasingly popular, especially in the NFL. And American companies aren’t the only ones securing deals to do AR fan engagement experiences. Meet the U.K.’s Zappar, which has worked with two NFL franchises — the San Francisco 49ers and the Minnesota Vikings. Zappar’s partnership with the 49ers sees […]
Many golfers dream of playing Pebble Beach or Augusta National, but the reality is that only a lucky few will get to play Amen Corner or shank a drive into the Cali coast. If the real course is out of the question, Topgolf may be able to provide the next best thing. Using the same […]
Hiking and rambling have become increasingly popular in recent years. In the U.S., as of 2016, there are over 42 million hikers, up from 29 million in 2006. This increased interest in the activity isn’t confined to the U.S. however, with 26 percent of Britons saying they’ve taken a hiking trip, at some stage, in […]
DJI, the company behind the Phantom 4 consumer drone, unveiled new higher-quality goggles this week targeted at drone racers that enable users to activate a real-time first-person-view from their aircraft up to 7 kilometers (~4.3 miles) away. The goggles, which are an enhanced version of DJI’s previous goggles, are fed a low-latency external video transmission […]
NEW YORK — The New York Jets are doubling down on 360 video and ramping up offseason content as the team works to produce multi-year storylines across its digital properties that keep fans engaged in between games and seasons. Chris Gargano, Vice President and Executive Producer of the Jets, has been running the rebranded Jets […]
