Another week another story about the NBA doing a great job with their digital media presence. Two weeks ago we explained why the NBA is better than any other league on social media. Last week we reported that the NBA has gone digital with their All-Star voting in some creative ways. Now this week the NBA […]
Big name brands have already incorporated 360-degree video and virtual reality content as a marketing strategy to engage audiences in a unique way. In the past, viewers have seen stadiums and fields from different angles, as well as experience the perspective of how pro athletes see the game. And now, the virtual reality world is […]
LeBron James stands alone as the most complex superstar of the modern sports era. Over the course of his 12-year career, he has played about every role imaginable both on and off the court. Arguably the most versatile player in the history of basketball, King James is just as likely to play the point as […]
According to Facebook they are now getting over 1 billion videos viewed on their site each day. And over 50% of people who come back to Facebook every day in the U.S. are watching at least one video daily. From these statistics, it’s obvious that video is important for people when it comes to consuming […]
There is a quiet revolution taking place on the training field as sports coaches turn to broadcast technology to enrich player development and scouting through the power of video graphics. “Football analysis has really progressed in the last few years, but what hadn’t moved on so much is how that data was being presented during […]
