Getting fans to attend sporting events instead of watching from a comfortable chair at home is a battle for sports organizations. One way to win them over is by providing in-stadium activations that alleviate troubles associated with attending an event that takes the better part of a day. Through its partnership with Chase Bank, the […]
NEW YORK — When Roger Federer celebrates a high-pressure point over the next two weeks of the US Open at Arthur Ashe Stadium, IBM’s Watson cognitive computer will recognize that as a highlight in real time and alert the United States Tennis Association, which will then blast the highlight video out to fans through its […]
The new United States Tennis Association National Campus in Orlando was opened to serve as a headquarters for the player development of aspiring young pros, juniors and existing pros. However, it’s shaping up to be much more than just that. “We want to be a hub of innovation,” said Kurt Kamperman, Chief Executive of USTA […]
In recent months, sports fans have had the new opportunity to view some of the biggest sporting events through virtual reality thanks to NextVR. To name a few, events such as NCAA’s March Madness, the 2016 T-Mobile Home Run Derby, and select International Champions Cup games have all been available to watch through their app and technology. […]
