PHILADELPHIA — Is the six-second commercial the future of televised live sports? Fox Networks Group’s Bruce Lefkowitz thinks it could be. The network’s executive vice president of ad sales said as much during a panel about the future of sports consumption at the University of Pennsylvania’s Wharton Sports Business Summit on Friday. Those six-second ads […]
The University of Pennsylvania is about to gain a significant competitive advantage over its Ivy League peers, but not in a way most would expect. Instead of becoming better or more athletic, they’ll simply be much healthier. That’s because Penn recently signed a three-year exclusivity deal with Sparta Science, an injury management technology company, it […]
As defined by the Mayo Clinic, “a concussion is a traumatic brain injury that alters the way your brain functions. Effects are usually temporary but can include headaches and problems with concentration, memory, balance and coordination.” Detecting a concussion is often challenging because of the scarcity of information on the injury mechanism. Symptoms do not […]
