Sports teams thrive off understanding their fans. You can try to guess what fans want or go off demographic clues (e.g., you have lots of millenials in your audience, so you should anticipate short attention spans). Or you go to the best data source around: the fans themselves. Surveys have been a mainstay of marketing […]
In a digital-first age when sports fans are experiencing their favorite teams differently than they did in the past, team officials are constantly searching for the most efficient way to connect with the most ardent of supporters. These days, Game Day has become a total sensory experience, hitting fans at every turn in a variety […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Umbel, the leading first-party data management platform for sports […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Austin, TX – Austin Elite Rugby Management proudly announces […]
This section of SportTechie, “SportTechie Wire”, contains original press releases issued by various companies and industry organizations. The releases are reviewed by the SportTechie editorial staff to ensure relevancy to the sports technology industry. For information and access, send your name and email address to info@SportTechie.com Marketers Can Now Focus Campaigns On Opponent-based, Player Specific, […]
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