A relationship born in 2006 continues expanding. Samsung has reached an agreement with Real Madrid to bring exclusive content to the club’s fans via Real Madrid’s official Twitter account, including post-match interviews and behind-the-scenes training footage. “We are delighted that Real Madrid and Samsung bet on Twitter to bring quality video content that is very interesting […]
Last year MLS commissioner Don Garber expressed frustration over FIFA’s resistance to new technology, saying it prevents a greater experience for fans and players alike. It appears FIFA’s outlook may have changed, at least when it comes to using technology to correct officiating mistakes. The organization approved use of Video Assistant Referees (VAR) on its […]
Turner announced on Thursday its plans to launch a standalone premium sports domestic streaming video service set to debut in 2018, as the media conglomerate will have a home for its collection of UEFA matches after also announcing a three-year rights agreement with the governing body of European football starting in the 2018-19 season. Bleacher […]
Walkers Crisps has come up with a new way to unite fans ahead of the UEFA Champions League Final. As the official sponsor of the UEFA Champions League, the brand created an experience called the #WalkersWave. Through the use of augmented reality and social media integration, fans will be able to wave next to Walkers’ ambassador […]
BT Sport is making it simple for fans to watch the upcoming UEFA Champions League final in virtual reality. Ahead of the match between Real Madrid and Juventus, fans will have a chance to get a pair of free VR Google Cardboard headsets. Due to immense demand, BT Sport has actually sold out of the glasses […]
