In the beginning, running social media for a sports franchise was easy. Post a game result on Facebook; watch likes accumulate; rinse and repeat. Twitter’s surge in popularity spurred a subsequent increase in fans’ thirst for more content. The explosion of Instagram brought with it a focus to publish high quality images on every network. […]
Greetings from the future! The year is 2030, and sports have come a long way in the last 17 years. Allow me to elaborate.
No sense easing you into it. I might as well dive right in and let you know that human growth hormone is legal in the NFL now. Back in 2013, where you’re from, the information on HGH was still a little sketchy. For instance, your doctors weren’t sure what the negative repercussions would be on an otherwise healthy adult taking this synthetic version of something the body produces naturally in adolescence.
(mlbreports.com) You are never younger than you are right now. While youth is a fleeting and priceless resource for everyone, it is especially valuable to athletes who make a living -and in some cases a brand- on using their bodies to constantly execute elite physical movements.For professional athletes, aging is an inescapable and brutal truth when injuries begin to pile up in the twilight years of a career. In some cases this can lead to a very anti-climactic and frustrating end to some great playing days (We will miss you, Steve Nash).But it’s not all bad news for athletes who constantly have to deal with physical afflictions. For as long as pro sports have existed advances in medical technology have...
Jabari Parker (Left) and Andrew Wiggins (Right) were the consensus top two players in the Class of 2013 and look to be high picks in the 2014 NBA Draft. (USA Today Sports) In 2003, a high school senior from Ohio signed an endorsement deal with Nike worth $90 million over seven years. Although he was projected to be the number one pick in that year’s NBA Draft, he hadn’t played a minute of professional basketball at the time of the deal. Yet, something about him convinced Nike to take a huge risk and give him the largest initial contract ever to an unproven professional. That high school senior was LeBron James, and for Nike, the risk paid off. James is...
(NBA.com and STATS LLC) The world of sports has become a game of numbers. Driven by undeniable evolutions in performance tangibly influenced by such efforts, the successful marriage of analytical evaluation has enjoyed an amazing journey, from an eccentric fascination to a progressive experiment to an industrial necessity. Teams are in the business of research, and many are dedicating substantial budget to keep up with any and everything you might find in use by the competition. In the NBA, teams are taking it step further, not only by pushing analytic icons into executive offices, but also by pushing analytic limits in empowering their visions for tomorrow. Consider the rise of SportVU. The flurry of headlines revolving around this application’s attachment to...
