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Ex-NBA Commissioner David Stern And VC Firms Invest $5 Million Into Virtual Reality

Days after LiveLike partnered with FOX Sports to produce a Ohio State and Oklahoma college football game in virtual reality, the startup company announced a $5 million investment Wednesday. Former NBA Commissioner David Stern and various venture capital firms led the round, including Evolution Media Partners, Elysian Park Ventures, Courtside Ventures, Dentsu Ventures, Techstars Ventures and […]

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How Reebok Leveraged Social Media As It Moved To Fitness

Up until 2006, the global apparel and athletic footwear brand Reebok had been the official uniform maker of the NBA. Additionally, in 2012, it ended its 10-year deal with the NFL as the league’s licensed-apparel maker. At that time, the then sports-focused company continued its shift away from professional sports and toward fitness in the […]

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Korea Baseball Organization Updates Video Replay System

Instant replay has dominated professional sports and their outcomes, especially over the last decade when replay carried over into baseball. The Korea Baseball Organization (KBO) wanted to improve its own video replay system by bringing in new technology to replace third-party broadcast feeds. KBO selected nine of Grass Valley’s K2 Dyno Universe Replay Systems with K2 Summit 3G […]

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OMsignal Releases New ‘Smart’ Sports Bra To Track Biometrics

OMsignal has released a smart sports bra that will help cut down on the amount of gear a woman will need while out on a run. The device — the OMbra — is reported by the Canada-based company to be the first sports bra that combines both heart and breathing rhythms to deliver data during a workout, eliminating the need […]

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