In a move to further advance innovation and protective equipment on the gridiron, the NFL and Football Research Inc. launched the HeadHealthTECH Challenge, an opportunity for entrepreneurs and early-stage startups to receive grant money to develop their products and ideas around the sport of football. The HeadHealthTECH Challenge is one aspect of a $60-million program funded by […]
Brands are constantly looking for more sophisticated methods to measure their exposure and value. Through Block Six Analytics, Pepsi can use the company’s media analysis platform to determine the performance of its new LED tunnel cover at AT&T Stadium, home of the Dallas Cowboys. Pepsi already knew Cowboys games generated large broadcast audiences through television and […]
Touch. Train. Touch. Repeat. BlazePod is a modular touch capacitive workout aid that communicates with each other — and your mobile device — to enhance your workout. Think Whac-A-Mole meets high-intensity interval training. The Miami-based fitness and technology startup successfully met its funding goal on Indiegogo. BlazePod’s premise comes from a unique training method the company refers […]
The World Rugby Sevens Series – a series of international rugby tournaments – is giving fans a whole new perspective into the game through a DHL Match Ball Delivery Van. The little van is operated by a remote control, and it has included a camera that provides 360-degree video so that viewers can get a look […]
NEW YORK — Wearable fitness technology company Athos launched an update to its brand and athlete training system Thursday and will now narrow its focus on supporting competitive, performance-driven athletes. Athos has compression gear with sensors that measures muscle activity using EMG (electromyography) and heart rate. The data is streamed to the user’s mobile device, providing real-time insights […]
