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The Weather Channel Uses Augmented Reality To Bring Sports Segments To Life

Already world-renowned for its reports on the environment, The Weather Channel is now making waves in a different area – sports. The channel’s use of augmented reality in its coverage of complementary topics is blending the line between real and virtual, creating a more engaging experience for viewers. The AR experiment began in 2015 with a live, […]

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Microsoft’s Head Of Sports Discusses Influence Of Predictive Analytics For Top Football League LaLiga

NEW YORK — Sebastián Lancestremère and his team at Microsoft are helping sports organizations, like Spain’s top football league La Liga, rethink how they connect with today’s fan in the modern digital age.  The General Manager of Sports Business at Microsoft recently spoke at Microsoft Digital Difference in Manhattan, highlighting and expanding upon the software and […]

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