The West Virginia University baseball team during its historic season utilized Periscope, a mobile live streaming app that allows followers to view events in real-time while having the ability to comment, ask questions, or “heart” the post. West Virginia’s use of Periscope is a transcending idea that not only promotes the program for fans and […]
A study around esports found that nearly one-third of the esports audience is currently comprised of women, according to the Esports Advertising Bureau and Magid Advisors. In March, both parties collaboratively examined 1,000 consumers between 16 and 45 who watch movies, television, sports or play video games and have also either watched esports over the […]
Company name: Founder(s): Headquarters: Website: 1. What is your elevator pitch? 2. Problem & Solution 3. Market – your target market and the overall market 4. Business Model – how do you make money? 5. Management Team – with titles 6. Financial Needs: are you currently looking for investment? Have you raised investment already? If […]
It seems every day now we hear about another brand or sporting organization, regardless of size, jumping into the virtual reality space with their own bespoke experiences. However, Movistar, a brand under the Telefonica umbrella, decided to turn this trend on its head and called in tennis player Rafael Nadal to help out. In a […]
For episode 18 of the SportTechie Podcast with Bram Weinstein, Barstool Sports CEO and former AOL-exec, Erika Nardini, discusses authenticity, “personalities”, and the path to success in digital media. Plus: what other job requires peak physical performance at 9 pm at night? How a company is helping athletes maximize nighttime performance via blue-light technology. You can […]
