Tech giants Intel and HP announced Thursday a major financial and marketing investment that will span multiple years in Blizzard Entertainment’s Overwatch League, a new esports league aiming to mirror the structure of traditional sports by placing teams in large cities. The scale of these investments, which make HP the official device and display provider […]
Andy Papathanassiou, the Director of Human Performance at Hendrick Motorsports, joins the SportTechie Podcast with Bram Weinstein to discuss his unique role and how the science and technology behind today’s pit crews mirrors elite athlete and special forces training environments and processes. Hendrick Motorsports’ pit crew members often have backgrounds as elite athletes and Andy […]
It’s November, and the 2018 Winter Olympics in Pyeongchang, South Korea, are only three months away. Athletes are training vigorously, the host city is planning, and broadcasters like NBC are preparing to cover the 16-day event. In the meantime, another broadcaster, Eurosport, is creating strategic partnerships to reach the millennial audience in the Olympic Games’ […]
Green Bay Packers tight End Martellus Bennett and The Imagine Agency — the multimedia production company he created — teamed up with the search engine GIPHY to create a collection of GIFs with his teammates. “Martellus Bennett’s Text Back Pack, a GIPHY exclusive” features Bennett and his Packer teammates, including Aaron Rodgers, Randall Cobb, Ty Montgomery […]
Rookie driver Justin Haley took to the circuit for his GMS Racing team this past weekend at Martinsville Speedway with the backing of an innovative sponsor during the Texas Roadhouse 200, a NASCAR Truck Series race. Zeality, a company that provides cloud-based technology for immersive content like augmented reality, virtual reality and 360-degree photo and […]
