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NASCAR, The Weather Company Partner For Race-Day Decisions

Daytona International Speedway is a massive complex with 480 acres of a race track, sprawling lake-bearing infield and capacity for more than 100,000 roaring fans. The front stretch alone extends nearly a mile long in this coastal Florida town with a notoriously fickle weather pattern. That’s one of many difficulties meteorologists face in forecasting weather […]

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The Weather Channel Uses Augmented Reality To Bring Sports Segments To Life

Already world-renowned for its reports on the environment, The Weather Channel is now making waves in a different area – sports. The channel’s use of augmented reality in its coverage of complementary topics is blending the line between real and virtual, creating a more engaging experience for viewers. The AR experiment began in 2015 with a live, […]

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