Sports Teams That Ignore Esports Are ‘Irresponsible,’ Says Team Liquid Consultant
AUSTIN, TEXAS – Traditional sports franchises that ignore esports are failing to see the bigger picture and risk being left behind, a consultant for esports’ Team Liquid, partially owned by Peter Gruber and Ted Leonsis, warned last week at South by Southwest. Nicola Piggott, cofounder of esports communication and consultant agency The Story Mob, said […]